Would you stop to pick up a penny? It turns out most people place such little value on the cent that they won’t bother to pick up free change.
Ally bank’s new “every cent counts” campaign is working hard to improve the penny’s reputation. Taking a play from Willy Wonka, Ally has hidden 100 special pennies in ten cities across the United States, each worth $1,000.
Hey, #AllyLuckyPenny hunters! Please remember that all pennies are located in plain sight in public places. Stay safe, and good luck!
— Ally (@Ally) October 19, 2016
The special pennies are slightly larger than true cents with the Ally logo on one side and the Union Shield on the other. Standard pennies have had the same shield on their reverse side since 2010, but these pennies are marked “100,000 CENTS” instead of the usual “ONE CENT.”
As of Friday morning, October 27, two of the ten Chicago pennies have already been found according to local ABC affiliate ABC 7 Chicago.
Keep your eyes peeled for a bright glint of copper if you live in New York, Los Angeles, Chicago, Washington D.C., Miami, Denver, Detroit, San Diego, Charlotte or Austin.
These pennies can be redeemed at any Ally bank through the end of 2017.