If you thought Millennials were the only generation to fall for ridiculous viral challenges, meet the iGeneration.
Born between the late 1990s and early 2000s, the iGeneration are pretty much like teenagers in any generation: reckless and happy about it.
In the latest viral craze, these teens are eating their lunch before removing any packing material.
'Shell on' challenge is the latest dangerous Snapchat trend among teens https://t.co/MtNA8NhLCT pic.twitter.com/9vmQMcnI85
— New York Post (@nypost) April 17, 2019
“Yall eat ur lunch with or without the shell?” one future scholar asked before going to town of a plastic wrapper.
The "Shell-On Challenge" Is The Latest Craze Sweeping Teenage America: Eating Plastic Packaging and Cardboard Boxes and Banana Peelshttps://t.co/IEIAZkOIh9 pic.twitter.com/LLdDcTq1kD
— Barstool Sports (@barstoolsports) April 17, 2019
Plastic, cardboard, and banana peels are just a few of the typically inedible items these kids are forcing down their gullets.
Also known as the “Shell-On Challenge,” this craze was described by one teen as “the Tide Pod challenge minus the fact that it’s not dangerous.”
Hostess Snacks jumped on the band wagon and shared an image of one of their sugary treats that appears to have been eaten along with the plastic wrapper.
Jus playin’. ? #Chocolate #Cake pic.twitter.com/ACfa4sHOOm
— Hostess Snacks (@Hostess_Snacks) April 16, 2019
Older viewers aren’t quite as thrilled.
"If your kid is eating carrots with the plastic bag still on, might not need to save for college…" –@shmitinthemitt #ShellOnChallenge
— STAR1057 (@STAR1057) April 18, 2019
“It just looks funny, because it’s not really a shell but people are calling things shells. I guess that is what’s funny about it,” Liam Hamm, a high school sophomore from Tempe, Arizona said in an interview with the Arizona Republic.
Doctors disagree with Hamm and have spoke out against the challenge. See their full response in the video below.